Marketing Channel Selection by Pineapple Smallholder Growers in Samarahan, Sarawak

Develop AFramework for Selection of Intermediary in Marketing Channel

This study seeks to examine how a company can select the best intermediary for its Marketing channels with minimum of criteria and time. A theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. There are four basic tasks and thirty criteria in three independent levels. Subsequently, an exploratory case study in Iranian Food industry...

Entrepreneurial Characteristics and Attitude of Pineapple Growers

Nagaland, the 16th state of India in order of statehood, is situated between 25° 6′ and 27° 4′ latitude north and between 93o 20′ E and 95o 15′ E longitude of equator in the North Eastern part of the India. Endowed with varied topography, soil and agro climatic conditions it is known for its potentiality to grow all most all kinds of horticultural crops. Pineapple being grown since long organic...

develop aframework for selection of intermediary in marketing channel

this study seeks to examine how a company can select the best intermediary for its marketing channels with minimum of criteria and time. a theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. there are four basic tasks and thirty criteria in three independent levels. subsequently, an exploratory case study in iranian food industry...

Marketing Strategies for Organic Wine Growers in the Veneto Region

The Requirements of Organic Pomegranate Marketing from Paveh Growers Perspective

One factor that has highlighted the role of agriculture in the economy is to make the marketing system of agricultural products more efficient. The main purpose of this study was to identify the requirements of marketing the organic pomegranate of Paveh, Kermanshah Province, Iran, from the perspective of farmers. In order to identify contributing factors, an exploratory factor analysis was used...